Palestine in a Bottle: The Story of Zatoun
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When we think of oil we think of war and waste; but there is also an oil of peace and plenty.  Olive Oil from the fruit of the tree of peace has a deep significance in many religions; it is the oil produced as a staple of many cultures, for many centuries in the Mediterranean and Middle East. It is the oil that named Christ – the English version of the Greek name for “the anointed one”, anointed by olive oil. It is the holy oil of Islam and the oil of the lamp of Hanukkah for the Judaic religion.

As conflict rages in the Middle East, farmers in Palestine are helping each other by working together in cooperatives to produce olive oil from their trees, the crop of major economic importance in this agricultural land. And it is in a bottle, ready for us to enjoy a little taste of Palestine in our meals.

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Photo: Robert Massoud (2nd from right) demonstrating olive oil tasting in Ten Thousand Villages, Victoria, BC. Photo by TW

Robert Massoud, a Canadian-Palestinian, founded Palestine Peace Awareness  (PPA) Inc., in 2003, a registered non-profit organization in Ontario to market fair trade Palestinian olive oil from these cooperatives under the label ‘Zatoun’, Arabic for olive.  Not only is the oil produced in Palestine but it also bottled, labelled and boxed for shipment there, giving maximum benefit to Palestinian workers. The farmers receive a higher price for their oil than from commercial buyers.
One dollar from the sale of every bottle is donated to Project Hope, a Canadian registered society that works in Nablus with children and young people in projects that focus on the arts, languages, and human rights. Project Hope has published a fascinating collection of stories by Palestinian students: WEST BANK: A COLLECTION OF GRAPHIC NOVELS. Edited by Rebecca Cox. See:  for a detailed review.
Massoud says that by buying this oil and using it in our homes we not only bring Palestine into our daily lives but that also, “Zatoun helps to create a context based in ordinary everyday life to view and discuss the situation in Palestine-Israel. No longer is it an abstract geopolitical issue involving power elites and undefined national interest.”  Zatoun is the essence of Palestine in a bottle.
Zatoun is pure olive oil, tested regularly and is straight form Palestine without the generic blending that many commercial oils go through. Apart from the solidarity our purchase of Zatoun expresses, it is superbly smooth and fragrantly flavoured, quite unlike anything found on supermarket shelves.
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Photos by Theresa Wolfwood

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The message is in the bottle – the message is the right of Palestinians to live a decent life, without charity, but with international support to create a viable Palestinian state; with the dignity of a fair exchange and an opportunity for Palestinians to live productively on their ancestral lands.
The charter of PPA says it promotes peace and understanding through public awareness and education in Canada of Palestinian society, history, culture and art and provides assistance to initiatives which promote humanitarian, education, culture and peace links with Palestine especially as they may relate to Palestinian children. It also says, “The focus on olives opens an opportunity for North Americans to experience another people’s everyday but precarious life.”
Zatoun, olive oil soap and Za’atar, the Palestinian spice mixture, are retailed across Canada by solidarity, community and church groups, including Ten Thousand Village shops, fair trade outlets operated by the Mennonites.
In an article in Peace Magazine (Apr-Jun 2007, page 16) Massoud wrote that, “The olive tree … unites a people with its land and creates the shared experience.” For Palestinians the olive tree is holy and at the same time, part of the family. Trees may be like ancestors, going back to Roman times; they can live for centuries. Young trees may be like siblings or planted as celebrations of the birth of children.
Massoud recently visited British Columbia, sponsored in part by BBCF, to meet solidarity workers and to spread the message in the bottle to more people who are looking for positive ways to support Palestinians in their daily struggle. The message in the bottle is hope and peace for Palestine.
Zatoun now has a physical home in Toronto. In 2010 Massoud founded a new organization, Beit Zatoun – in English, the house of olives. It is located at 612 Markham St. It is an attractive meeting place hosting speakers, films, art exhibitions and concerts; there is Fair Trade shop and the offices of Project Hope. Its space is available for Palestinian solidarity events as well as welcoming other international and indigenous activities. See and for more information on Zatoun’s history and activities:

Massoud welcomes enquiries about Zatoun and welcomes new opportunities to introduce the oil and the message to Canadians.

Author: admin

1 thought on “Palestine in a Bottle: The Story of Zatoun

  1. Thank you for this excellent article. We are looking forward to hosting Robert in the Shuswap Okanagan in March 2020.

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